The right rooms
Direct access to one of the largest independent festival portfolios in the US — the rooms where your audience already is.
Pressure into polish
Sponsorships & events —
sourced, activated, proven.
Festivals are where brands become culture.
Live events are the last unskippable media. No ad-blockers, no scroll-past — just your audience, present and primed, in a moment they chose to be in. Done right, a festival activation doesn't interrupt culture. It becomes part of it.
The question isn't whether to show up. It's whether it's built to work.
A logo on a banner isn't a strategy.
- A logo placement and a step-and-repeat — but no real activation, no reason for anyone to care.
- Execution left to an overstretched festival team with a hundred other things to run.
- Five vendors who don't talk to each other, and no one owning the outcome.
- When it's over: no proof it worked. Estimated impressions and a shrug.
You can't renew what you can't measure.
One partner. Sourced, activated, proven.
We find the right festivals for your goals, design and run activations that actually connect, and hand you the proof it worked. One partner owns the whole thing — so you don't have to assemble a team to make your sponsorship land.
Activation that lands
Full service, end to end — we design, build, fabricate, and print any asset or activation. Literally anything.
Proof it worked
Measurement and reporting that shows the return, to the dollar.
The access
Access you can't buy retail.
Most brands chasing festival presence end up renting a corner of a mega-promoter's show — one of forty sponsors, no leverage, no room to own the moment. We work the other side of the map: independent festivals and promoters, where a brand can actually own the room, shape the activation, and — critically — get the data infrastructure in place to measure it. We hold direct relationships across one of the largest independent festival portfolios in the United States.
- 30+upcoming events across 18 independent festivals & promoters
- 480,000+attendees across the slate
- 10states plus Mexico City — coast to coast, across Latin, EDM, hip-hop, alternative & wellness
- 3tiers — marquee, mid-tier & emerging, matched to your goals and budget
The mega-promoters rent you a corner. We hand you the room.
Measurable ROI
We track it to the penny.
Most sponsorships end with a guess. Ours end with a number. Attendees scan an RFID wristband at your activation. You get real data on everyone who walked through it — email, cell number, zip code, age, gender. Cross-reference that against your checkout data — and you see exactly who bought. The full loop, from festival ground to final sale.
- Scanwristband
- Capturereal data
- Matchto purchases
Not impressions. Attribution.
All data fully consented via the event's registration and data terms. For e-commerce and any brand that captures an email at purchase, at events with RFID infrastructure.
The founder's track record
Proven, not promised.
$5M+in sponsorship sold
400+brand sponsorships
500+events
7.5years inside the largest independent promoter in the US
Sponsorship sold into marquee festivals — Experts Only New York with John Summit (50,000+) and Decadence Arizona (65,000+) among them. Every dollar of it sold as a one-person department I built from the ground up — no team, no playbook, no formal training. 400+ brands trusted me with their budgets. Diamond Worx brings that same standard to yours.
The operator
It started with a party bus.
In 2016 I got stranded at a festival and paid a fortune to get home in surge pricing. So I rented a $500 party bus on a credit card — and by that December it was a real business: Octiv Entertainment. Party buses grew into events — an independent promoter running 70+ a year, moving thousands to and from Arizona's festivals, booking hundreds of artists, throwing 4,000-person block parties on Mill Avenue and shows at Avalon Hollywood. Octiv was acquired by Relentless Beats, the largest independent promoter in the United States — where I spent 7.5 years, built their entire sponsorship department from the ground up, and sold brands into festivals like Experts Only New York (50,000+) and Decadence Arizona (65,000+).
From a $500 party bus to 65,000-person festivals. I've built at every scale — that's what I bring to your brand.
The company you'd keep
Brands we've partnered with.
Red Bull
American Express
Patrón
Grey Goose
Monster Energy
Tito's
Bacardi
Geek Bar
Travel + Leisure
Doritos
Fujifilm
Chick-fil-A
BeatBox
Bud Light
White Claw
Coors Light
Crown Royal
Don Julio
Ketel One
Smirnoff
Waymo
Gopuff
Jack Daniel's
And 400+ more sponsorships
Fortune 500, premium spirits, energy, lifestyle. We know how the biggest brands show up at festivals — and how to make it work for the ones ready to.
The real proof
Brands don't renew what doesn't work.
The truest test of a sponsorship isn't the sale — it's the re-sign. I've worked with Red Bull and BeatBox every year since 2019. Brands that put real budget on the line, coming back season after season, because the activations delivered.
Anyone can sell year one. I earn year six.
Source. Structure. Activate. Prove.
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01
Source
Match your brand to the right festivals from a portfolio we already hold — independent events where you can own the room, not rent a corner of someone else's.
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02
Structure
Negotiate and build the sponsorship that gets you what you need.
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03
Activate
Run the on-site experience end to end — every asset built, fabricated, and printed — so it lands.
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04
Prove
Deliver the reporting — including penny-level attribution — that earns the renewal.
The report isn't a recap. It's the proof that brings you back.
Start here
Let's get you in the right rooms.
Tell us your brand, your goals, and your market — we'll bring the events, the strategy, and the plan to make your next sponsorship the one that actually delivers.
Prefer email? jason@diamondworx.co · Open the scheduler ↗